Price Match Guarantee for Ford Models

Let Town and Country Ford beat legitimate offers from local competitive dealers for comparable in-stock units (same model and manufacturer’s suggested retail price). To get a better deal, all you have to do is drop by with documentation of the current advertised price. The documentation can be a web or print ad (together with the fine print), a printout from another dealership listing the purchase price, or an email viewable on your phone.

Terms and Conditions

  • You are responsible for any equipment not installed by the factory.
  • Competitor offer must be current, not expired.
  • You must be eligible for incentives.
  • Incentives will be validated by ZIP Code-specific FMC VIN look-up.
  • D, Z, X, A Plans are not eligible.
  • Dealer fees, tags and taxes are additional.

Excluded Vehicles

  • Demos
  • Catastrophically damaged (flood, hail, etc.)
  • Auto show / event units
  • Invoice credited units
  • Specialty vehicles (ex. GT500, Raptor, Harley Davidson, limited edition vehicles)
  • VIN exclusive

New In-Stock Vehicles Only

Only new, in-stock vehicles can participate in price matching. Excluded vehicles include vehicles listed in competitive ads as “one at this price”, as well as demonstrators and damaged vehicles. Our Price Match Guarantee applies only to Ford Dealers within a 50-mile radius, because manufacturer incentives can vary across states or regions.


Our Price Match Guarantee applies to vehicles of the same model, make and manufacturer's suggested retail price.

We’ll make adjustments and allow for differences in equipment.

No Bundles Offer Matches

We cannot honor bundled offers for price match. This includes, but is not limited to, instances where your deal is contingent on in-house financing from the competitive dealership. We require the full rate disclosure to validate the competitive offer. Although we always provide a straightforward low price, not all of our competitors operate the same.

What are Advertised Prices?

Our Price Match Guarantee extends to competitive newspaper ads, dealership internet offers, or copies thereof.

Town and Country Ford Price Match Guarantee does not include trade vehicles.