Welcome to the Sonic Experience.
Get ready for a truly pain-free car buying experience that's empowering and enjoyable.
A whole new experience that puts you in control
Free To Roam Our store is equipped with digital displays and interactive tools that allow you to explore, research and learn-- with or without the help of an advisor.
Imagine Bar We offer the latest tools and technology to select and research vehicles and prices in our store, at your fingertips.
Website & Mobile Before you step foot in the door, you can check our inventory, compare our vehicles, even schedule a test drive.
Not salespeople, sales advisors
Here to help you, not to sell you We call them Experience Guides. They're there to guide you through the process. Our guides are both passionate about cars and extremely knowledgeable. Every guide must pass a rigorous 6-9 week training course.
One Guide You'll be assigned to one Experience Guide who will take care of you through every step of the process. No hand-offs and no waiting for the manager or finance person.
No Commission Our guides are not paid on commission, instead they're salaried. They share a collective team goal based not on sales but on customer satisfaction.